Branding is not just for large corporations. Building a digital presence is an important part of your career. By defining and maintaining your personal brand online, you can help position yourself as an expert in your field, connect with colleagues, and draw attention to your work and research.
On November 16, 2021, Cynthia Johnson joined the series Critical Conversations to discuss how to define a personal brand, set up an online presence, and tell your story in a meaningful way.
Cynthia Johnson is an entrepreneur, marketing professional, author, and keynote speaker. She is a co-founder at Bell + Ivy, a personal and employee branding agency. She is co-founder and chair at WonderKey Collective, a nonprofit focused on collecting and redistributing corporate technology to foster youth. Johnson is also an advisory board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. She published her first book, Platform: The Art and Science of Personal Branding, in 2019.
Critical Conversations was launched in 2020 as a way for Gladstone community members to challenge and empower themselves by considering different ways of thinking through the lens of others. These discussions will encourage you to reframe or shift your perspective. All community members are encouraged to participate and continue the dialogue outside this forum.