Branding is not just for large corporations. Building a digital presence is an important part of your career. By defining and maintaining your personal brand online, you can help position yourself as an expert in your field, connect with colleagues, and draw attention to your work and research.
In this workshop, you’ll learn how to define your personal brand, set up your online presence, and tell your story in a meaningful way.
- How to do a brand audit online
- Best practices for setting up your online presence
- How to create a strong brand bio and social media bio that helps you achieve your professional goals
- Tips for delivering your brand message without taking up all of your time
- How to talk about yourself without feeling guilty
About the Speaker
Cynthia Johnson is an entrepreneur, marketing professional, author, and keynote speaker. She is a co-founder at Bell + Ivy, a personal and employee branding agency. She is co-founder and chair at WonderKey Collective, a nonprofit focused on collecting and redistributing corporate technology to foster youth. Johnson is also an advisory board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. She published her first book, Platform: The Art and Science of Personal Branding, in 2019.
Critical Conversations was launched in 2020 as a way for Gladstone community members to challenge and empower themselves by considering different ways of thinking through the lens of others. These discussions will encourage you to reframe or shift your perspective. All community members are encouraged to participate and continue the dialogue outside this forum.
Diversity, Equity, and Inclusion
At Gladstone, we are committed to providing events and professional development activities that resonate with our community’s diverse members. Our goal is to develop creative programming that encompasses a wide variety of ideas and perspectives to inspire, educate, and engage with everyone within our walls.
We want to effect positive change through our events and activities by providing a platform for discussions on important topics related to increasing diversity and inclusiveness in the sciences.